Alex Bakker
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Canucks 2018/2019 Campaign

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Creative development for the 2018/2019 season – bringing new life to the brand’s long-running platform: West Coast Strength.

We worked closely with the Canucks’ internal team to develop an overhauled identity, visual & typographic system, and launch campaign 2018/2019 season. 

The campaign draws inspiration from the ruggedness of the west coast. Using displacement mapping, we created a typographic system rooted in the elements.

 
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With Morgan Tierny, Jake Gauthier, Greg Kieltyka & Thomas Mckeen (motion) for Rethink.