
Nothing brings people together like fierce competition. So to get people primed for King Pong – Rethink’s annual ping pong tournament – we created a poster you can play by tapping into your smartphone’s accelerometer.
Physical posters to promote the event were also created using real states of gameplay, creating a unique series where no two were the same.
kingpongvii.com









With Pamela Rounis for Rethink