Alex Bakker
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King Pong VII

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Nothing brings people together like fierce competition. So to get people primed for King Pong – Rethink’s annual ping pong tournament – we created a poster you can play by tapping into your smartphone’s accelerometer.

Physical posters to promote the event were also created using real states of gameplay, creating a unique series where no two were the same.

kingpongvii.com

 
 
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With Pamela Rounis for Rethink