Nothing brings people together like fierce competition. So to get people primed for King Pong – Rethink’s annual ping pong tournament – we created a poster you can play by tapping into your smartphone’s accelerometer.
We printed physical posters to promote the event using real states of gameplay, allowing for an infinite number of designs. The result was a unique series where no two were the same.
kingpongvii.com
With Pamela Rounis for Rethink