There is a lot of data that’s created whenever people spend money. The problem? This spending data comes in an incomprehensible string of characters that needs to be translated into a usable format.

Spade was developed to take transaction data from banks (clients) and label it with clear brand names, logos, spending categories (restaurant, grocery, entertainment etc), and granular geolocation. All of a sudden, all the data is much more useful to banks and it can be used in so many different ways.

Spade needed an identity to communicate their offering while standing out in a sea-of-same industry. We built an identity around a bold wordmark that uses the negative space of the letter A to create the shape of a hand spade — a simple but powerful tool to dig for valuable insights in endless transaction data.